About the brand
Meet the Founder
Carli’s love for jewelry began in the perfect chaos of her childhood. Often sifting through her mothers jewelry box, she very quickly learned what fine jewelry meant - something real. The weight of true gold, the coolness of gemstones against skin, the way a solid piece warmed as you wore it - and stayed with you.
Her obsession with the good stuff was passed down of course. Her grandmother wore her jewelry with unapologetic glamour - gold nameplates, chunky bracelets, beautiful rings worn while moving around the house or cooking family dinners. Her grandfather was just as unforgettable, with a raspy-voice and gold covered wrists, a man of understated style and oversized presence. Those memories live in everything that is created within the Sita family.
After graduating from the Jewelry Art & Design program at VCC, Carli launched her first collection - delicate hand symbols that firmly expressed themselves rather than shouted. Over time, her aesthetic matured into what Sita Fine Jewelry is no known for: timeless, heirloom-worthy pieces handcrafted from solid gold or silver, joined by natural gemstones and diamonds, and riddled with quiet confidence.
Inspired by mid-century lines, asymmetrical balance, and the story of everyday ritual, Carli’s work is grounded in integrity and the tactile honesty of real materials. She designs and makes each piece locally in her Granville Island studio.
Our philosophy
We are committed to sustainability and pride ourselves in working with materials that are kind to the environment with the hope that they will forever be worn and passed down throughout generations.
We are passionate about working with high quality, unique fine gemstones and solid gold, which makes every piece in our collection a special investment that reflects community, creativity, & craftsmanship that has always been at the core of our brand.
We are committed to transparency and communicating the unique story of each gemstone to our customers.
We are committed to supporting small businesses that share the same ethically-minded values and respect for responsible jewelry practices.
We work directly with our suppliers to source gemstones through safe, responsible, and ethical practices, prioritizing the physical and mental well-being of every human-being first while being mindful of the environment throughout the entire process.
Our Essence
Sita is a fine jewelry brand where classic and modern designs are assembled in timeless pieces that are meant to last a lifetime and beyond.
Our brand began with a desire to tell a story through simple hand gestures and symbols. Through the imagery of each uniquely cut pendant we discovered a beautiful, unspoken dialogue, and still to this day these distinguishable designs are exclusive to the Sita brand.
We are rooted as treasure hunters who seek out rare gemstones and diamonds, rich with heritage and enduring beauty. Carefully, we design, fabricate and finish each piece in one-of-a-kind and custom-made nuanced designs that can be playfully layered, personalized, and worn every day.
Whether you’re searching for that first piece of fine jewelry to elevate your jewelry box, or looking for a larger investment piece to add to your already established collection, we’re committed to providing you with rare, beautiful pieces that you will cherish for a lifetime.